Do you run an online business? How has your sales been lately? Do you feel like the digital media that you are spending so much on is not giving you the appropriate return of investment? You are not alone. The majority of business owners face this issue at some point once they start getting involved in digital media. The good news is that with just a few careful and small adjustments, you will be able to get back in the game in no time. Here is what you can do to make sure that the majority of visits on your digital media turns out to be sales.
Do not give the customer too much
The only information that you really need to give your customers is the information that they absolutely need. There is no point in advertising for bean bags on the same page as a pair of jeans on your media. This is not just about the ecommerce website design Singapore being bad, its bout you choosing poorly on how, what and when to advertise. Giving customers too much is like forcing them to buy everything at a retail store and that will never ever end well. Give your digital media some orderliness that will make it look professional and appealing while also exuding a sense of sophistication that most online customers really appreciate.
Think of whether you are projecting your brand image right
How does your business look online? If you have a simple but classy web layout, you will be able to pull off a really great first impression with your brand image. Be professional. Give your clients everything that they need to know about you and your company and make sure that if they try to verify the details they get through easily. Let them know that your customer service is not just an empty promise but part of the deal that they get when they do business with you. There is really no way to project your brand image better.
Reduce the number of clicks
If you were to do a survey and ask 100 customers why they prefer to shop online, at least 80 of them would cite speed and convenience as the main reasons for this. Imagine then, what would happen if they had to click on ten different links to actually get to what they want to do on your page? They would much rather shop elsewhere. Keep it simple and easy. One or two clicks at the most and they should be buying already.